The Book Report Network


News

Friday, July 10, 2015

Carol Fitzgerald Weighs In on Harper Lee and Marketing 'Go Set a Watchman'

‘Go Set a Watchman’: Marketing the Book Without Harper Lee
By Jeffrey A. Trachtenberg

For many highly anticipated new books, publishers trot out the authors for appearances on the talk show circuit or “60 Minutes.”  TV interviews are particularly important in book publishing, where marketing executives view word-of-mouth and social media campaigns as often more effective than traditional advertising.

But Harper Lee, 89, isn’t doing any of that in support of her upcoming novel “Go Set a Watchman,” which publishes July 14 (read the first chapter here). The author, famously press shy, has no plans to grant media interviews, said Tina Andreadis, a spokeswoman for HarperCollins Publishers....

Read the full blog post on WSJ.com

Thursday, July 9, 2015

Carol Fitzgerald Comments on 'Go Set a Watchman' Pre-Publication Buzz

HarperCollins Has a Lot Riding on Harper Lee’s ‘Go Set a Watchman’
By Jeffrey A. Trachtenberg

When the clock strikes 12:01 a.m. on July 14, more than 90 stores nationwide will begin selling Harper Lee’s new novel, “Go Set a Watchman,” to fans who couldn’t wait until the morning. The early store openings, together with hundreds of thousands of promotional items given to retailers in recent months including posters and bookmarks, are part of the big marketing push publisher HarperCollins is counting on to keep “Watchman” on the national best-seller lists through the holiday season.

Sparking store interest has been the easy part. Fans of Ms. Lee’s classic “To Kill a Mockingbird” are clamoring for her first new book in 55 years. Intrigue around how it came to HarperCollins has added to the buzz. A lawyer for Ms. Lee said she discovered the decades-old manuscript for “Watchman” in 2014, igniting concerns about Ms. Lee’s desire to have it published and her well-being. An Alabama state investigation concluded Ms. Lee was not a victim of elder abuse.

Read the story on WSJ.com
(May require sign-in to view full story.)

News

News Press